It's time for a very intentional approach to economic development.

Redding's past doesn't need to define its future

When the timber industry declined in the 1970s, Redding became a service industry by default.  Currently the majority of jobs fall within the sectors of health, education, government and retail.  

Although we are grateful for every job, these sectors have substantially lower economic benefits for our community compared to jobs in manufacturing, IT, finance, and construction. Our citizens need more jobs that will adequately support their families, and we need to provide hope that our children will have a future in Redding.

The percentage of people living at or below the poverty level in Shasta County is 18% compared to 16% statewide, and the unemployment rate in Shasta county is 7.2% compared to 6.1% statewide.
The median annual income in Redding is $44K compared to $60K statewide.