We have the potential to make our city one of the Top 10 cities in the United States to live, work and raise a family.

sundial bridge, redding ca

Our beautiful city, surrounded by spectacular volcanic peaks, pine forests and alpine lakes, originally settled by the Wintu, followed years later by those looking for gold and then timber is in the midst of a great transition.  As these industries, which built our economy began to diminish, we lost that identity and became a city dependent on service and retail industries.  Just as those original pioneers took risks to make their future in a place they'd never been, we are pioneers in a different kind of wilderness...a wilderness of economic redefinition and social transition.

 Just as the Wintu and subsequent settlers knew, we have the potential to make our city one of the Top 10 cities in the United States to live, work and raise a family.  A new day is emerging!

As citizens of this beautiful city, it is time for us to rediscover our purpose and identity, to make Redding one of the top ten U.S. cities in which to live, thrive, and raise a family.  The wealth of Redding is anchored in the abundant, natural beauty of our area and in the gifted and talented people who live here.  An entrepreneurial spirit is arising in our community and these modern day pioneers are creating new industries and opportunities for our citizens.  

As we turn our focus away from what we don’t have, to what we do have, we will discover unlimited opportunities for generations to come.