Redding has unparalleled beauty everywhere you look.
but have we done everything we could do to capitalize on the natural assets we are surrounded by?
We understand the value of what Redding already has and are committed to strategically steward these assets to prosper the entire community. We are surrounded by mountains, volcanoes, lakes, and rivers. The recreational opportunities are endless and only a dream for most cities. By leveraging and promoting our assets, we will have the opportunity to create jobs and attract visitors to our beautiful city, which will in turn provide additional revenue for city needs.
Redding could be a destination city, attracting visitors from far and wide by further strategically developing many of the beautiful natural landmarks of our city.