I envision a city with...

  • Positions itself as a destination city.  The incredibly beautiful Sacramento River that flows through the middle of our city is unparalleled and has the potential to not only be enjoyed more fully by its citizens but to be a world class economic driver.  Let's work with the property owners strategically develop areas along the river to increase tourism, economic vitality and public enjoyment.
  • Invests in its historic downtown and finds ways to increase pedestrian access by adding a semi-permanent Farmers Market, opening up areas to through traffic and increasing mixed-use and flexible zoning.
  • Collaborates with organizations like Shasta Living Streets to provide an attractive community for its citizens by creating safe bike paths that connect our river trails to downtown.
  • Surrounded by mountains, volcanoes, lakes and rivers, the recreational opportunities are endless and only a dream for most cities.  By leveraging and promoting our assets, we will create jobs and attract visitors to our beautiful city, which will in turn provide revenue for city needs.
  • Understands and collaborates with business owners to facilitate sustainable job growth.  Let's make sure that the culture of city departments are focused on offering assistance and actively collaborating with business owners for job creation.
  • Strategically listens to and utilizes the talented, educated and creative people who want to start businesses here.   Let's find out what they need to get their business launched.
  • Facilitates accelerated growth in emerging tech and manufacturing industries by removing barriers and providing needed infrastructure.
  • Diligently support those working to increase airline flights through Redding Municipal Airport to attract businesses that need air transport.
  • Evaluate the feasibility of providing fiber-optic communication for the expansion of tech companies in our area.
  • Understands and promotes the value of what it already has and strategically stewards these assets to prosper the entire community. 
  • Stewards its resources wisely, just like the private sector, saving for future infrastructure needs and looking for ways to reduce costs.
  • Makes job growth its number one priority as this is the source of city revenue.
  •  Invests in public safety and finds ways to increase the level of staffing in our police and fire departments.
  • Collaborates with the county to maximize the amount of needed jail space.
  • Collaborates with the courts and probation department to increase restorative justice solutions that move people out of destructive lifestyles.  Prevention of crime is ultimately a wiser use of our resources.
  • Creates an environment where our children don’t have to leave to make their dreams come true.
  • Creates pathways to move the 18% of our citizens who live in poverty out of cycles of dependency and hopelessness by implementing data-driven solutions for the root causes of lifestyle choices.
  • Takes ownership, and instead of blaming, offers solutions for the issues we face.